{My time here} would not have been so successful without all the introductions Farley and Elizabeth have made over the years.
- Yves Cornaz, Google
White Bull put us on the map!



White Bull co-founder and CEO, Farley has been involved in the High-tech sector for over 20 years, making valuable and global connections in technology and innovation. Farley co-founded White Bull in 2009, building upon a global network, to create business opportunities, and a dynamic forum for discussion.

Farley has held sales, marketing, and management roles with several professional services, consulting and media organizations, beginning his career at DASAR in 1992 and including  CBT Systems, Fabrik Communications, (acquired by Critical Path), Whitman Hart (leading integrator of SAP) and others. Until the fall of 2009, Farley led EMEA operations for Red Herring Magazine.

Farley sits on the advisory board some of the most innovative and cutting edge firms in tech, such as Penny, Apreet, SharingXChange, Red Alpine Capital and others. Farley graduated from the University of California at Berkeley, and now resides in Sitges, Spain.


White Bull co-founder and creative director, Elizabeth began her career in marketing, heading up international promotions for Marie Claire Magazine in Paris, France. She went on to print and broadcast journalism, writing and producing for news outlets including The Chicago Tribune, WTTW (PBS Chicago), CNBC, The Sundance Channel, CNET-TV, ZIFF Davis TV and others. In 1995, she founded Perry Productions, producing corporate film and marketing collateral in Europe and the United States.

Elizabeth received her Bachelors from Clark University in Worcester, Massachusetts, and her Masters in Journalism from the Medill School of Journalism at Northwestern University in Chicago, Illinois. She now resides in Sitges, Spain.

Contact Elizabeth


Wendy has over 20 years of experience in creating marketing communications strategic plans encompassing market analysis, channel marketing, brand management, public relations, and thought leadership campaigns. Her expertise also includes graphic design and website execution. She holds an MS in Communications Management.


Ashley Ward –Executive Coach and People Performance Expert, is passionate about inspiring business leaders to make the most of their talents and their people; As a seven times CEO over 26 years with four public offerings behind him, he has experienced extreme learning. He led the IPO of Orchestream in 2000 to its £1b market cap, and as MD of Cray Communications/Anite Networks led the turnaround and executed its sale in two parts to Cable & Wireless and Intel. Ashley has been involved in around 20 M&A transactions as CEO. He is a former professional racing driver and instructor and competed at international level for 13 seasons and over 200 races.

Ashley combines the science of the best coaching practice along with a pragmatic approach to personal development. The aim is simple; help business leaders raise their game and transform the effectiveness of how they run their companies. Coaching and Mentoring interventions are content rich and achieve successful outcomes for both coached and employer. His skills are frequently used by clients to assist in deal win strategies and to ensure revenue growth.

His approach is effective, robust and arguably unromantic. He works quickly with clients to achieve results, whatever the type of coaching or advice; positive and permanent change is always the outcome.

Happy Holidays!

We hope your year is coming to a satisfying close, and that your 2016 promises more incredible things - both in business and in your personal world.

As we look back and think ahead, we plan on making 2016 an even more joyful year, with our annual tour of European innovation in a dozen cities, Pathways 2016, which will bring together the movers and shakers of global tech, and stay tuned for more White Bull happening across the pond!

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Now in our 5th year at White Bull, The Bully Awards have become recognized by some as the "Oscars of European Tech." Once again, as submissions pour in, we are thrilled to see that European Innovation is alive and well!

In addition to our 30 outstanding European tech firms, this year's Bully Awards will also honor firms or individuals who have demonstrated excellence and who have made a significant impact on the European Innovation Ecosystem. The categories are as follows:

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Munich Makes its Mark!

The European Commission Researchers may have gotten it right when they recently called Munich the "Best Tech Hub in Europe!" ... At least that's how it looked from where we were standing at TechChampions 2014 - Munich!

There was no shortage of talent in a packed room at Wayra headquarters. Over 150 were there - from Entrepreneurs, to Investors, to some of Munich's top supporters of Tech Innovation.

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Happy to Stand - in Copenhagen!

Standing Room Only for TechChampions -
Copenhagen Shows Up to Claim their Piece of the Innovation Landscape

According to the World Happiness Report, based on data compiled by the UN, Denmark is the happiest country on earth. 

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TechChampions 2014 - Munich

Next stop on our TechChampions tour of European Innovation: Munich - recently touted by European Commission researchers as THE hottest Tech Hub in Europe! ... Could this be?

TechChampions 2014 - Stockholm

Our TechChampions tour continues with Qualcomm Ventures to Stockholm! This city is no stranger to Tech Innovation - the bustling birthplace of many a successful startup. Still, we know for a fact there are more gems to uncover, and we're excited to help put more hot Swedish firms on the global startup map with Foundum!